DESTINATION WENDY’S

Branding for a summer event series for our client, Wendy’s, in partnership with Bacardi. I delivered on the client’s brief to make this event series to feel like a tropical getaway, where attendees could forget about the workday and sample Wendy’s new line of summer drinks. Celebrating each drink flavor visually was at the forefront of the digital promotion and at-event signage that I created.